Sole SEO Link Building Specialist driving 6%+ non-brand market share, $250M+ in first trades (Global-EN Traffic), and #1 rankings for "Bitcoin Price" across all GEOs.
Record-breaking non-brand market dominance across all GEOs
Increase through improved link equity and internal linking optimization
Boosted global non-brand rankings from 7.2 to 6.2
First trades (USD) from record-breaking conversions
As the sole SEO Link Building Specialist for Binance.com's newly formed Japan office, I competed in one of the world's most competitive search landscapes—cryptocurrency trading platforms. The goal: dominate transactional keywords, expand market share, and drive measurable conversions.
Redesigned internal linking architecture to maximize rankings for non-indexed pages, distributing authority strategically across high-value content.
Implemented new link building guidelines and metrics, creating a scalable framework for acquiring high-quality backlinks.
Developed region-specific strategies across APAC, DACH, France, Italy, Africa, unlocking opportunities in challenging territories.
Trained 30+ local team members on SEO objectives, Ahrefs workflows, and domain evaluation.
#1 Rankings: Achieved top positions for "Bitcoin Price," "Ethereum Price," and critical transactional keywords across all GEOs.
Global Rankings Boost: Improved overall non-brand rankings from 7.2 to 6.2 across thousands of keywords.
APAC Breakthrough: Unlocked link acquisition opportunities in APAC where the team had previously struggled.
Revenue Impact: SEO initiatives directly contributed to over $250M USD in first trades.
Anita (SEO Content Lead): "Jibran is a great SEO Marketer. Very data-driven and supportive during trainings and 1:1s. His project around crypto sectors will solidify Binance's rankings."
Kelly (France): "Working with Jibran is a great pleasure. He taught me website domain selections and created useful Ahrefs training. Patient and precise!"
Brian (DACH): "Link-building expert with enriching conversations. Great addition reinforcing internal linking optimization. His project will be a game-changer for SEO."
Liam (APAC): "Demonstrated solid off-page SEO understanding. Unlocked link acquisition opportunities in APAC where we struggled to find partners."
Filippo (Italy): "SEO expertise adds huge value. User-focused, results-driven mindset. Always finds creative ways to solve challenges."
Mike (Tech SEO Lead): "Reliable, consistent work ethic. Great dedication meeting hard deadlines across time zones. True team player."
Ahrefs (trained 30+ members), Google Search Console, Link equity modeling
Custom anchor text framework, Domain authority matrices, Multi-GEO partnerships
Cross-timezone coordination, Weekly training sessions, 1:1 coaching
I'm exploring opportunities in mainstream industries where I can apply the same data-driven SEO strategies that drove Binance's record-breaking growth.
Let's Talk About Your Growth Goals